Universities are huge entities that require more than just student enrollment to help them thrive and grow. They require loyalty, support, and investment from the students who attend, their families, employees, stakeholders, and supporters. So, how do universities craft thoughtful stories that encourage these qualities in their communities, encouraging students to attend while retaining their current ones? Through creative PR efforts. Join us for a dynamic panel of University PR professionals—Stacy Walsh, Samantha Lane, and Shelia Skipper Guzmán—as they dive into how they use PR to share their university’s mission and successes to drive enrollment and retention.
In addition, we’ll take some time to explore how PR is being taught in the classroom as the industry continues to evolve and change!
Join FPRA Orlando to discover how Artificial Intelligence (AI) can help public relations professionals become more efficient, enable real-time insights into engagement and proactively manage their brand’s reputation.
During this discussion, you will learn how to:
Gain executive buy-in for the use of generative AI
Create guardrails for using AI safely and ethically
Develop scenarios of AI for social media and content creation
Our speaker, Adeta Gayah, Sr. Director of Social Media & Content at Visit Orlando, oversees the social media strategy, campaigns and content creation that build the brand for Orlando. She previously worked for Walt Disney Parks & Resorts, serving on the grand opening team for Shanghai Disneyland Resort, as well as Universal Orlando Resort. In addition, she has led successful large scale influencer partnerships with social media influencers, such as Zach King, Sophia Grace & Rosie from “The Ellen Show” and “The Muppets.”
Visit Orlando is The Official Tourism Association® for Orlando, the most visited destination in the United States and Theme Park Capital of the World. A not-for-profit trade association that brands, markets and sells the Orlando destination globally, Visit Orlando represents more than 1,500 member companies comprising every segment of Central Florida’s tourism community.
Save the date for our May program, which will be May 15 at the University of South Florida Tampa campus. More details and a link to register coming soon!
Join the Volusia/Flagler Chapter of the Florida Public Relations Association (FPRA) at 11:30 a.m. Thursday, May 16 for an enlightening session with Andy Jorishie, President of Advertising for the Zimmerman Agency, and expert leader in the field of advertising and brand strategy.
Lunch is included in the cost.
This session will focus on the basics of planning, emphasizing the crucial role that research and data play in crafting effective brand strategies. Whether you’re a seasoned professional or new to the field of public relations and advertising, this presentation will equip you with valuable insights and methodologies for developing data-driven branding initiatives.
With an impressive career spanning over 36 years, Andy started his journey at Y&R NY, contributing to the growth of some of the world’s most renowned brands like The Walt Disney Company, CitiBank, and the US Army. His extensive experience includes leading the Citibank AAdvantage account to an EFFIE Award victory and pioneering Sony’s entry into the online gaming sector. Since joining The Zimmerman Agency in 2004, and later becoming its President of Advertising in 2021, Andy has been pivotal in developing “Momentum,” the agency’s proprietary planning process.
FPRA Jacksonville invites new graduates in **public relations** from the University of North Florida, Jacksonville University, Edward Waters University (Official), Flagler College, and Florida State College at Jacksonville to a year end Grad Party.
The event will be held Thursday, May 16 at the Dalton Agency in downtown Jacksonville. Food will be served!
This is a wonderful opportunity for new PR graduates to meet PR professionals in Northeast Florida, explore the benefits of joining a professional network, and celebrate your educational achievements. Bring your resume!
Members are encouraged to attend to help prepare new grads for the workforce through mock interviews and resume reviews.
JOin us at Concord Coffe to catch up with your fellow FPRA members!
Join FPRA for an afternoon of inspired networking and connection! Elevate your professional relationships at this highly engaging lunch-and-learn experience, featuring game-based guidance from Blair Bloomston, Founder & CEO of Leaders Uplifted. Blair has spent the last 20 years supporting execs at Hilton, NASA, Deloitte, and IMGA, and she’ll be sharing first-hand insights and surprising tactics that can help you network at the highest level. Whether you’re a seasoned executive making the pitch or an ambitious young professional climbing the ranks, success begins with networking and strong relationships. You’re encouraged and welcomed to join for this day of electric networking. Let’s get connected!
The FPRA Capital Chapter APR Boot Camp is a two-day intensive workshop that assists candidates with completing the APR Questionnaire, preparing their Panel Presentation, and receiving in-depth feedback through a group mock exam exercise.
This course is designed for busy professionals whose schedules don’t permit extensive preparation; however, it is highly encouraged that candidates have a thorough knowledge of the APR Study Guide as this course is not for those just beginning their APR journey. Participation is limited to six (6) individuals. Refreshments and lunch will be provided.
At the conclusion of the course, candidates will be better positioned to advance the panel presentation, have an in-depth understanding of how to align their study efforts with the written examination and be confident in their examination approach to achieve accreditation. Candidates will be responsible for requesting to sit for the examination process with their Chapter’s Director of Credentialing.
RSVP Deadline: May 24, 2024 at 5:00 p.m.